While president I was nicknamed "The Great Communicator" for my speeches. I once said, "I won the nickname 'The Great Communicator'. But I never thought it was my style that made a difference- it was the content. I wasn't a great communicator, but I communicated great things". I didn't believe that I was a fantastic speaker, but everyone else seemed to (as you can see from these approval ratings). Maybe it was my experience with speaking and portraying emotion in a powerful way (being in movies), whatever the case, people seemed to trust me and my speeches.
I connected with my audience. Which consisted of many different age groups in America. My speeches were designed to strike people's hearts, and make people feel good and proud of being American. I emphasized family values during my campaign, and added humor to my speeches. I was never afraid to joke at my self or add a one-liner or two.
Hattie F.
http://www.cnn.com/2004/ALLPOLITICS/06/05/reagan.obit/index.html
http://en.wikipedia.org/wiki/File:Gallup_Poll-Approval_Rating-Ronald_Reagan.png#filelinks (picture)
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